GazeMetrix, the image recognition and machine learning platform, has been acquired by Canada-based social intelligence company – Sysomos. With this acquisition, Sysomos will now foray deeper into image recognition.
The company has not revealed the financial details of the deal. Sysomos has announced the launch of its new product named Sysomos Gaze, which will provide image monitoring across social channels to brands. It will also enable them to sort and filter images based on time, geography, gender and language among others.
They will also introduce a tool to engage their fans and customers and also alert them when any image related to their brand identity begins to go viral on social platforms.
Founded in 2010 by Debayan Banerjee, Deobrat Singh and Saurab Paruthi, GazeMetrix offers brands insight into when and where their brand was photographed across social media in real time.
It was a part of 500 Startups’ Fall 2012 batch and Microsoft Ventures’ Spring 2015 batch. They claims that their products have been used by global brands across more than 40 markets.
Sysomos was founded in 2007 by Nilesh Bansal and Nick Koudas. It offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.
It was acquired by MarketWired for an undisclosed amount five years ago and this year, it split from MarketWired. It claims to have more than 1,500 brands and agencies as its customers and has offices across seven cities including London, New York, San Francisco and Toronto.
Stu Ogawa, Chief Technology Officer at Sysomos, said,
gazeMetrix has developed a broad set of machine vision techniques leveraging one of the biggest advances in data science, Deep Learning — the most popular approach to developing Artificial Intelligence. gazeMetrix has developed a broad set of machine vision techniques leveraging one of the biggest advances in data science, Deep Learning — the most popular approach to developing Artificial Intelligence.