Twitter has now announced, that its self-service ads platform for SMBs, which was earlier available only in the States, has now expanded globally, across 200 nations in over 15 different languages.
The ads platform, originally started in the US and later to expanded to United Kingdom, Ireland, Australia, Latin America, Indonesia, Brazil, and more, has been bringing in rich dividends for Twitter — at least thats what the company says.
As per statistics revealed by the company, its self-service ads platform saw over 100K advertisers signing up, which in any scenario — is impressive considering that it counts only smaller businesses who design their own campaigns and advertise.
For Twitter, it would be breathing a heavy sigh of relief upon expansion of its ads business to more territories, as this would eventually ad up in its $452Mn revenue from ads. Those were the revenue numbers for this year, which was a 53% increase as compared to previous year. Twitter’s overall revenue for this year stood at $502 Million.
International advertising revenue this year was also up 75 percent annually to $166 million, probably pushing the company to open up its platform in even larger number of territories.
Some of the new countries to come online include Afghanistan, Antarctica, Bangladesh, Belize, Cambodia, Costa Rica, Greece, Honduras, Hong Kong, Iceland, Malaysia, Pakistan, Poland, Philippines, Saudi Arabia, Turkey, and Venezuela.