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Capillary Raises $45 Million In Fresh Round; Acquires Ruaha Labs And MartJack

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Capillary Technologies, the rather socialised cloud-based customer analytics marketing platform for retailers and consumer businesses, has raised $45 million in latest funding round, led by New York-based Warburg Pincus.

Existing investors of the company – Sequoia Capital and Norwest Ventures also participated. The round has more than doubled the valuation of the company to about $181 million (Rs 1,200 crore), as per sources and various media reports.

Capillary Technologies was founded in 2008 by Ajay Modani, Krishna Mehra and Aneesh Reddy. It is headquartered in Bengaluru, India with additional offices in Mumbai and New Delhi, India; Sydney, Australia; and Johannesburg, South Africa.

It offers loyalty, client, social consumer relationship management, back-end analytics, and multichannel campaign management solutions. It’s products are deployed across 20,000 stores primarily in Asia, owned by a massive 200 enterprise retailers such as Pizza Hut, Puma, KFC, United Colors of Benetton, among others.

A significant part of this freshly raised amount has been utilized by the company to acquires two other companies – MartJack, a digital commerce solution provider and Ruaha Labs, a machine learning startup. The company has not revealed any financial details related to the acquisition of these two startups.

Hyderabad-based MartJack is a multi-channel ecommerce platform, founded by Abhay Deshpande in 2007. It caters to retailers across internet, mobile and in-store kiosks to boost online and offline sales. As per the terms of the deal, Abhay Deshpande, along with 160 employees will move to Capillary.

Ruaha Labs was founded by Krishnaprasad Shivdasan, Rangan Sen and Madhumita Ghar. It provides recommendation solution-as-a-service for ecommerce and digital content. It uses advanced algorithms to generate highly personalized and relevant recommendations in real time.

The company has also picked up a minority stake in Cloudcherry Analytics, a real-time customer sentiment mapping & experience analytics startup founded by Vinod Muthukrishnan in 2013.


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