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Apple Confirms September 9th Launch Event

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Apple has sent out invites for its fall press event today, confirming its date. The event, will be held at the Bill Graham Civic Auditorium in San Francisco, on the 9th of September, and may just see the new iPhone 6S and 6S Plus unveiled along with a brand new Apple TV.

The much awaited 6S and 6S Plus, are expected to sport several prominent updates over the iPhone 6. For one, the Force Touch feature, which debuted on the Apple Watch to general acclaim, is likely to land on the new iPhones too.


Next up, the devices may come with a 12 MP camera and a better battery management system. A sapphire screen along with increased memory capabilities may also be on the cards.

While everyone is certainly expecting great things from these upcoming devices, no one really expects them to cross the threshold set by the original iPhone 6, or to exceed its sale in any way. However, that is usually the case with smartphones and their ‘S’ or ‘Plus’ versions, so no worries!

Apple would probably be satisfied with making a reasonable number of sales in the quarter, considering that the past two quarters have seen it sell 74.5 and 61 million iPhones, respectively, with a net profit of $18 billion in the first quarter — which is the largest recorded quarterly profit in history.


Well, that is all the juice we have on the upcoming devices, at the moment. According to the invitation, more information on the event may be found by asking Siri. Just say, “Hey Siri, give us a hint!”. But hey, you know quirkyingly Apple programs Siri during such events ! Go ahead, try asking Siri and you’ll know what I mean.

A bibliophile and a business enthusiast.

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