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And Suddenly, ‘Alphabet Is Not Just A Name’ For BMW

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When Google announced to form a parent company called Alphabet this week, everybody in the tech world was left rather surprised. BMW however, which was earlier caught off guard due to its failure of protecting the name it already registered for one of its subsidiaries, has now decided to cash in on the hype, and has a rather strange tactic of doing that.

The German carmaker, a couple of days back, published its own list of the meaning of Alphabet,i.e, defining A to Z in terms for advanced mobility solutions. And it made its stand quite clear in a rather cliche style by a tagline :Because Alphabet is more than a name to us. 

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Yup Google’s parent, that’s for you.

It is still not clear if BMW would take any action. However, as per trade laws in the U.S., unless there is a product similarity which may create any confusion among customers, companies can use the same name.  In fact, there are many small and relatively unknown companies by the name Alphabet in the market, for instance, Alphabet Funds on Wall Street, Alphabet Energy in Hayward, Calif.; an Alphabet Record Company in Austin, Tex.; an Alphabet Plumbing in Prescott, Ariz to name a few.

However at the same time, BMW has made it quite clear that they neither got a request to buy domain or in fact any prior information from Google founders nor they are ready to relinquish its domain. “We are not planning to sell the domain,” said Micaela Sandstede, a BMW spokeswoman in Munich describing the website as a “very active” part of Alphabet’s business.

Strange how things suddenly become so important.(Hmmm….)


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