In what could easily be termed as the biggest complete overhaul for one of world’s largest online store, Apple.com has today got an entirely new visual design, with removal of that separate “Store” tab, and the subdomain “store.apple.com”.
The new design is now more inclusive in the sense that buying buttons now come up on the product page itself, unlike previously, when product pages were only to showcase Apple’s devices and they had to be bought by separately visiting the store.apple.com domain.
Talking about the new design, an Apple spokesperson said in a statement,
We redesigned Apple.com knowing that our customers want to explore, research and shop in one place. The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.
Upon clicking carious device tabs on the top, you would now be taken to a completely re-designed product page for each of those products, which acts as a one-stop shop for all your needs related to that particular product.
For example, in the image above, I went on to buy an iPhone. Upon clicking on the iPhone tab, you get that usual apple tagline “Why there’s nothing quite like iPhone”, followed by “Learn More” and a “Buy” buttons. You can also buy various iPhone accessories from there itself. You also get to choose all available models from that single page, along with Apple’s comparison feature to compare specs for different models.
Browsing the accessories section too is a different experience altogether. Now, you get to see a few, select accessories hand-picked by Apple in a “Featured Accessories” section, which is then followed by a category-wise breakdown for other accessory options.
The old cart ? Gone. You now get a new, unified shopping bag which stays with you all along during your browsing experience, and allows a drop down view of what you’re making off with. All the buying part gets single-paged, in sync with Apple’s previous as well as current web-design philosophy.
With the new Apple Store, we might also see new product debut process starting this September. Usually, Apple Store is pulled down whenever Apple is scheduled to launch a new product, and people have all sorts of theories behind this rather unusual process. But now, with an all new Apple Store, we might as well se a change in that launching tactic.
The Apple Store, visited by over a Billion customers every year, serves as a buying point in 40 countries. And the new Apple Store is Live in all 40 of them at the same time.