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Acting As An Online Discovery Platform For Everything On Fitness, Fitternity Grabs $1 Million From Exfinity Ventures

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Fitternity, a Mumbai-based online marketplace for fitness enthusiast with a search engine to help you find, connect, learn and achieve fitness goals, has raised $1 million in a fresh funding round from Exfinity Venture Partners.

It will use this fresh capital for expanding its operations to other cities and to advance its technology, including revamping its mobile application.

Founded in 2013 by Neha Motwani, the company is focusing on preventive healthcare covering Exercise, Eat and Explore. Fitternity, the company which is aspiring to become “Zomato for fitness“, marks its first institutional investment with this round of funding.

When it comes to fitness, Fitternity has got it all covered. Whether you are looking for health-related articles from experts, want to connect to like-minded people via communities or forums or look around for gyms or other fitness-related activity centers, Fitternity aims to become your one-stop discovery platform for everything and anything related to fitness.

The company has over 5,000 verified fitness services listed based on user’s interest, location & requirements. Once you select a service, you can go through their rate cards, schedules, pictures, reviews & more. After selecting the service provider, just request a call back to set up trials and appointment and get access to special discounts.

Since the launch of Fitternity in 2013, the company has listed over 7,500 centers on its platform and has partnered with over 1,500 service providers in Mumbai and Pune only. Currently, it is operating in Mumbai, Pune and Bangalore.

Neha Motwani, founder of the company, said,

Fitness is about eat, exercise and explore. It’s the whole package. Users can have free unlimited trials before making a decision with this platform, a choice people like me did not have earlier, a major gap that I saw and started up as a result.

Fitternity however, is one of many Indian startups in the online fitness platform space, looking to cater into this nascent vertical. HealthifyMe, a startup which lets you keep a check on your daily health and Fitness vitals via a mobile app, recently raised a Pre-Series A round from a clutch of investors.

Earlier, Practo, the popular doctor discovery platform acquired a similar fitness startup named Fitho Wellness for undisclosed amount, hinting towards getting into the fitness space exclusively.

Then there’s another notable startup Orobind, which runs an android app, providing you personalised fitness coaches, and raised funding of $200,000 from a group of angel investors.


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