Coasting a step closer to Facebook, and a definite one away from Twitter, Meerkat today made a bunch of interesting announcements, including the feature that will allow users to invite others into their stream and a better Facebook integration which allows users to sign up via Facebook, without the requirement of a Twitter account.
But the biggest announcement of all, is probably the debut of Video Cameo.
The live-video streaming app Meerkat was founded in 2012 by Ben Rubin and Itai Danino. Once users sign in the application, at which point they can find people to watch videos, they can broadcast their own videos and do a lot more of other tuff. The app initially relied almost completely on Twitter, as it used its APIs for sign-ups and content sharing.
That is changing now.
Meerkat has decided to drift away from Twitter and has endorsed Facebook for log in purpose, which essentially means that users don’t need a Twitter account to get access to Meerkat anymore. And while Twitter does have Periscope, Meerkat has its own loyal lineage of fans, who would be willing to give up the Twitter sign-up, for the sake of Meerkat.
However, it is perhaps just not the Meerkat-Twitter betwixt which influenced former’s decision, it is probably Facebook’s unmatchable growth rate, which has aggregated to the factors that made this change to happen. This tie up was well indicated when Meerkat opened up the ability for brands to post a link to their Meerkat live streams on their Facebook page using Facebook Connect instead of Twitter.
Twitter, on the other hand, has not been making any considerable growth in terms of both user base and revenue. Investors are not happy, users have started to question certain ad tactics which the micro-blogging site employed, and even though you can now celebrate your birthdays on Twitter, the micro-blogging platform has failed to make any significant progress.
Moving on to meerkat’s newer features, another big change is the introduction of Cameo, which allows a broadcaster to hand over its stream to a follower for 60 seconds at a time. Of course, those viewers are only allowed to take over once the person responsible for the stream allows it.
To allow someone to take over your stream, just tap their profile and choose the “Cameo” option. An invite, which lasts 60 seconds, will display on their screen. Once the new user takes over, you can end the cameo at any time. The new feature works by firing up a stream and then tapping on the profile of a viewer to invite them to take over.
The person who took over your stream can end their cameo appearance at any time, too. When their appearance is over, the stream returns to you. The concept is a way to allow more voices into a conversation. o kick off the launch, Meerkat is partnering with The Weather Channel, TMZ, Fox, The CW, Mastercard and Champion League Sports.
Additionally, Meerkat also introduced the Meerkat Library, a storage option that will let you save streams to the cloud instead of your phone. Just go to meerkatapp.co/username and login to manage your private saved streams history. You choose which streams to share publicly.
Full announcement on this Medium Blog Post here.