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Google Announces Free Ad-supported Play Music

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Play Music is now available for free (with ads, obviously). Yes sir, Google’s very own massive song station is now available without a monthly subscription — at least in the US. And yes, the timing is purely intentional, considering Apple Music’s launch and Apple’s caving to Taylor Swift over royalty issues, giving PlayMusic a slight upper-hand over competitors.

A very recent post on Google’s official blog by Elias Roman, Product Manager, states that Google Play Music now has a free, ad-supported version in the U.S,. This means that now you can pop into Play music and choose from their gargantuan collection of over 30 million songs — for free!! All you will need to do in return, is to sit tight through the ads that will precede any music you choose, thus allowing the contributing artists to be paid via the revenue generated through the ads instead of your own pockets (see Apple, you listening ?).

What’s more, Google’s team of experts has handpicked songs and assembled them into categories to make your whole day musical. You have songs for when you are driving, for when you have invited you buddies over, for when you are working out and believe it or not they even have a playlist for having fun at work.


Not only that, with or without a subscription, you can store and play up to 50,000 songs from your own collection on Play Music, thus allowing you to create custom playlists with your favorite tracks.

Well, like with all things that are good and free, there’s a slight catch in Google’s welfare scheme. The free version won’t exactly let you choose the songs you want to play. You will be allowed to choose from the categories that have already been mentioned above or you have the option of searching by genre, artist, or song, thus invoking Songza — Google’s very own music curation service — which will then present you with a suitable playlist for your aural pleasures.

The post also doesn’t forgets to stress upon Google’s hope that you will subscribe to the services by paying the $10 monthly fee.

We hope you’ll enjoy it so much that you’ll consider subscribing to play without ads, take your music offline, create your own playlists, and listen to any of the 30 million songs in our library on any device and as much as you’d like.

The scheme seems to be aimed at various non-paid music services currently operating in the US such as Spotify and the newly launched Apple Music (free for a limited time) etc., who have been working hard to improve the stuff on offer. With this move, Google is probably hoping to lure some subscribers away from them as well as eventually convert free users into paying ones with its promise of better features and a wider song selection.

Be that as may, the real winner here as in most corporate battles are the consumers, who will now be able to access a huge collection of music — albeit with restrictions — for free. The ad-supported version of Play Music meanwhile, can be downloaded via the internet starting today and the app for IOS and Android users is expected to follow before the week’s up.

A bibliophile and a business enthusiast.

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