google photos

And the long-rumoured revamp of Google’s Photos App, it is finally official. Google, in its I/O conference today, announced that it has freed Photos from its languishing social networking attempt, Google+.

Google Photos is now a new, standalone product that gives you a home for all your photos and videos, and does all what your usual photos app does – helps you organize your moments, and lets you share and save what matters.

Google Photos gives you a single, private place to keep a lifetime of memories, and access them from any device. They’re automatically backed up and synced, so as to make sure that your photos are safe, available across all your devices.

And when Google says lifetime of memories, it really means it. With Google Photos, you can now backup and store unlimited, high-quality photos and videos, for free. Google will maintain the original resolution up to 16MP for photos, and 1080p high-definition for videos, and store compressed versions of the photos and videos in print-quality resolution.

Google Photos automatically organizes your memories by the people, places, and things that matter. You don’t have to tag or label any of them, and you don’t need to laboriously create albums. And if you go through those two lines again, you’ll almost instantaneously spot striking similarity between Apple’s Photos app and Google Photos.

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The new standalone app also lets you enhance images, give them color filters like other camera apps. In one tap, get instant adjustments tuned to the photo’s color, lighting, and subject to make each photo look its best. You can simply press the “+” button to create your own collages, animations, movies with soundtracks, and more.

If you swipe to the left, you’ll open the Assistant view, where the app will suggest new things made with your photos and videos, such as a collage or a story based on a recent trip you took. After previewing the creation, you can choose to keep, edit, or discard it. This is a pretty refreshing addition to your usual camera app, and something which will definitely differentiate Google Photos from the rest.

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Another interesting addition to Photos is the social sharing option. The new social sharing feature letas you literally share 100s of photos instantaneously with a single tap. You can simply create a link to share hundreds of photos at once and the recipient can see what you shared without a special app or login, then immediately save the high-quality images to their own library with a single tap.

If you want to give Google Photos a whirl, it will be available later today across Android, iOS and the web.

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