It was not long ago when smart phone users in India used to cringe whenever they heard of Micromax often due to the not-so-high end looking hardware and looks, some going to an extent of calling it a Chinese company. It took quite some time for common people to realize that Micromax has indeed got India’s smartphone market completely transformed in past 2 years.
It all began with the phenomenal success of its Canvas series smart phones and Micromax overtaking Samsung as the market leader in smart phone market in India.
Continuing to improve upon its services and to further establish itself as a technology based company, Micromax has now filed for four patents in hardware innovation which are designed in- house and reportedly used in the new YU YuPhoria Smartphone. This news was revealed at the recent launch event of YuPhoria phone under Yureka brand by Yu Televentures, a subsidiary of Micromax.
The 5-inch LTE smartphone runs Cyanogen OS, powered by 64-bit Qualcomm quad- core processor and comes with 2GB of RAM, 16GB of storage. Whats notable is the dropping of Mediatek processors to get in Qualcomms in place.
However it is the hardware part of YuPhoria which was specifically talked about at the event by the Micromax team. The Yu Phoria boasts of a complete metal body and gone through various processes including pre-bending, welding, stamping, sandblasting, laser etching and polishing as revealed by Micromax Co-Founder, Rahul Sharma.
He further added that the company’s design team has achieved the sleek matte finish after extreme cycles of sandblasting that they learnt from the automobile industry and also used a technology called Physical Vapor Deposition to give a premium color and feel to the handset.
The antenna on the handset has been put on a gold plated spring which ensures a better performance for calls and data. Sharma also mentioned that the company has filed four patents for design and innovation of the antenna solution.
Sharma further said,
We will be developing more technology indigenously for which we will be filing more patents. A lot of products will be made in India
However he was quick to dismiss the rumors that these patent efforts are a result of ongoing dispute with Ericsson on standard essential patents (SEP) used for making mobile phones and stressed that they were moving to become a technology company.
We’re not only interested in mobile phones. You will see a lot of interesting stuff
And we indeed got to see two more different and interesting launches from Micromax at the same event apart from YuPhoria; YuFit health band, quite like the recent MI band ( both are even priced at same 999 INR) and HealthyYU device which garnered most attention being a device which tracks all the body vitals – heart rate, blood oxygen, ECG, respiration, temperature etc in real time, priced at Rs. 4,999 which is much less than similar devices on the market.
Micromax cofounder also talked about investing in upcoming startups in India especially in sectors of storage, security and entertainment with plans to invest $0.5-$20 million each in about 20 startups. Last week only, Micromax picked up stake in Bengaluru-based startup Healthifyme which offers mobile-focused services to motivate people towards healthy behavior.