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Google inches closer to its “HTTPS Everywhere” mission, “Vast Majority” of Google ads to be encrypted by June 15

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Google’s mission to get the entire Google platform on an encrypted version is inching closer to wards completion. The search giant today wrote in a blog post, that a “vast majority” of ads on Google Ads platform will be encrypted by June 15 this year.

Google’s “HTTPS Everywhere” agenda gained some serious attention back in 2008, when the search giant announced that it had moved all of Gmail services to an HTTPS encrypted platform. Then more recently, by the end of 2014, Google announced that it had moved all of YouTube’s ads to a secured, HTTPS platform.

Now, Google plans to move its entire Google Ad network to HTTPS encryption, and a “vast majority” of mobile, video, and desktop display ads served to the Google Display Network, AdMob and DoubleClick publishers will be encrypted by June 15 this year – “Vast majority” bringing in the vagueness there.

Also by June 30, 2015, advertisers using any of Google’s buying platforms, including AdWords and DoubleClick, will be able to serve HTTPS-encrypted display ads to all HTTPS-enabled inventory.

This movement to put all of internet ads on a secured network has gained quite some momentum in recent times.Recently, the Interactive Advertising Bureau (IAB) published a call to action to adopt HTTPS ads, and many industry players are also working to meet HTTPS requirements.

Search on Google.com is already encrypted for a “vast majority” of users and Google says that it is working towards encrypting search ads across all of its system – again, “vast majority”.

FEATURED IMAGE: CARLOS LUNA/FLICKR UNDER A CC BY 2.0 LICENSE

 

Editor-at-large and co-founder at The Tech Portal. He is a tech enthusiast with interests in new-age technology fields like Ai, Machine Learning, AR/VR, Outer Space and related stuff. Drop him a mail anytime, very reachable.


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