Toppr, a one-of-its-kind online platform which helps student prepare for India’s toughest Graduate entrance exams, has acquired EasyPrep, a similar platform which caters to the high school segment.
Zishaan Hayath, Co-Founder & CEO of Toppr.com says,
Toppr’s main focus has always been towards bulding great products and having EasyPrep team onboard gives us more ammunition to execute our plans faster. This acquisition also helps us reinforce our dominant position as India’s #1 Exam Prep Brand.
Hayath further says that by April, over 3 Million questions would be practiced on Toppr’s platform, making it one of India’s biggest online test preparation platform.
This is an intelligent acquisition by Toppr. While the startup already has significant command over the Graduate entrance exams market, EasyPrep’s established back-end and decent traction in the high school and pre-high school segment would help Toppr accelerate its plans to become one of India’s most dominant players in the field.
Ankit Saraswat, Co-Founder of EasyPrep says,
We felt that Toppr was heading in exactly the right direction which we would have liked to achieve and joining forces with them enhances our capacity to serve more students
Entrance exam preparation market for K12 students is valued at $8 Billion and growing 20% every year. In a short span, Toppr has grown to a team of over 100 members and claims to be serving over 1,50,000 students across India.
However, it is Toppr’s stronghold in Tier II and III cities, which will come a long way in making Toppr a household name in India’s otherwise immensely traditional education system. Toppr has more than 40% students are using Toppr from Tier II / III cities. This is significant, as these cities lag behind in quality of education and teaching.