Microsoft has made a few changes to your default online privacy settings saying it will no longer turn on “Do Not Track” as the default state for all the upcoming version of its browsers.
Do Not Track protects your online privacy and lets you opt out of tracking from third parties. In a blog post, Microsoft says it made the decision to comply with the latest World Wide Web Consortium (WC3) standards, which state that users must be in charge of setting their own tracking preferences.
Microsoft said in a blogpost–
Put simply, we are updating our approach to DNT to eliminate any misunderstanding about whether our chosen implementation will comply with the W3C standard. Without this change, websites that receive a DNT signal from the new browsers could argue that it doesn’t reflect the users’ preference, and therefore, choose not to honor it.
This change will apply when customers set up a new PC for the first time, as well as when they upgrade from a previous version of Windows or Internet Explorer.
Microsoft had made the “Do not Track” feature, a default with the release of Internet Explorer 10. However, it obviously did not go down well with advertisers who had earlier agreed to honour Do Not Track, as long as it wasn’t the default setting.
Both Chrome and Firefox have left the “Do Not Track” option turned off, by default.
Microsoft’s change of stance could also be viewed as Redmond giant’s attempt to gain back a bit from IE’s lost image, to make sure that Spartan doesn’t have to bear the grunt of users.