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Microsoft is ending Internet Explorer branding in Windows 10

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While we knew this was coming, Microsoft has announced that its decade old browser, Internet Explorer will finally bid goodbye in a replacement to Microsoft’s new browser codenamed “Spartan”.

Despite Microsoft’s infinite efforts, Internet Explorer failed to stand ground in front of more advanced and user friendly Chrome or Firefox.

Microsoft’s marketing chief Chris Capossela said at a conference yesterday-

We’re now researching what the new brand, or the new name, for our browser should be in Windows 10. We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.

The new browser codenamed Spartan will mark its presence in the new Windows 10 and the upcoming versions. Some versions of Windows 10 (technical preview) still have the old browser built in, to ensure that the new operating system can be used with older online tools and sites. The company is making efforts to ease the transfer of users to Spartan( it is yet to be named though).

The fact notable is that changing browser’s name won’t impress users anyhow. Users expect an equivalent or higher experience than that being offered by Chrome and Firefox, both of which have successfully groped in a major proportion of Internet users.

Internet Explorer has been famous for its buggy, slow and boring services and has always fallen to user’s disappointment.  The announcement that Project Spartan won’t be an Internet Explorer browser is Microsoft’s ultimate admission of failure in its efforts to change Internet Explorer’s distorted image.

However, changing brand names is something which we have witnessed twice (including this time) in Microsoft’s post-Nadella era. Remember the jump from Windows 8 to Windows 10 ?

As for a new name fo IE, nothing is known about when the company plans to unveil the new name for its browser.


Senior Writer

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