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Microsoft’s digital assistant Cortana, is heading up to iOS and Android

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Stepping into the next generation ecosystem flooded with ultra advanced gadgets, availability of a personal assistant becomes quiet inevitable, and that’s exactly where Microsoft’s next move is looking to pitch at. According to a Reuters report, Microsoft is developing an upgraded and advanced version of its personal digital assistant Cortana, under the guidance of an artificial intelligence project named “Einstein”.

Microsoft lately, has been showing relentless efforts on carrying Cortana to a higher level, and that reflected well, when Microsoft unveiled Windows 10 with a whole new Cortana integration. Interestingly, it seems that Cortana may soon be stepping out of Microsoft’s territory and make appearance on iOS and Android devices as a standalone application.


Eric Horvitz, managing director of Microsoft Research –

This kind of technology, which can read and understand email, will play a central role in the next roll out of Cortana, which we are working on now for the fall time frame.

Thsi is going to be an uphill battle though. While Microsoft could gain ground on Android, considering the dissent expressed by most users over Ok Google, it would be hard for Cortana to beat its Apple counterpart, Siri.


Looking at the charts, Microsoft has drastically failed to gather even a scant proportion in smartphone market and has been forever pinned down by competitors that have shown an enormous growth with their rising product line-up. An advanced voice assistant, or we may say a voice assistant better than Siri or Ok google might bring some fortune to the company.

Microsoft looks forward to make the essential parts of an voice assistant technology -speech recognition, search and machine learning fluidly smooth that would bring along a whole new refined user experience. That, is expected to make it intelligent enough to be able to anticipate user’s needs and act accordingly. Google has made a few efforts towards predicting users needs but still lies in an amateurish state and needs a whole lot of furnishing.

Eric Horvitz added-

We’re defining the competitive landscape… of who can provide the most supportive services that make life easier, keep track of things, that complement human memory in a way that helps us get things done.

Services that he talked about includes common daily objectives that user wish to achieve, which he thinks Cortana will be able to handle on receiving an upgrade. For example, Cortana would automatically book meetings on the basis of your calender schedule, it may also include a program that would store everything from appointments to photos and use machine learning to identify important moments.

Cortana could tell a mobile phone user when to leave for the airport, days after it read an email and realized the user was planning a flight. It would automatically check flight status, determine where the phone is located using GPS, and checking traffic conditions.

Apple too, has been exploring other interesting areas and launched its CarPlay and HomeKit platforms to develop systems with smart functionalities.


Senior Writer

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