BookMyShow.com, the online ticketing service of Big Tree Entertainment has bought a majority stake in Eventifier, a Bangalore based start-up for over $2 million in cash, reports ET.
As per the deal, the current investors – Kae Capital, Accel Partners and The Startup Centre will exit the company. It raised $5,00,000 seed funding from Accel Partners and Kae Capital. Earlier, it had raised undisclosed amount from Kae Capital and Startup Center.
Eventifier allows event organizers to archive event related content like photos, videos, slides and tweets to an event page. It aggregates these content using hashtags and keywords and also offers the ability to restrict the aggregation to a specific time period.
Even after the deal, Eventifier is expected to retain its brand and operate as a separate entity. It will provide end-to-end social media platform to offer an extended outreach using analytics and marketing.
Jazeel Ferry, founder & CEO, Eventifier, said:
We shall be operating independently as a company and will continue to cater to customers globally. We have a long vision in coming years along with BookMyShow and by combining forces we believe we can scale Eventifier and cater to a larger audience in coming years.”
This is the second acquisition by BookMyShow. Earlier in March 2013, the company acquired Chennai based ticketing portal Ticketgreen for an undisclosed amount.