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First Ubuntu phone to be sold in a series of flash sales in Europe

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The world’s first Ubuntu based smartphone has finally marked its debut and will go on sale for around $195 in a flash sale across Europe.

BQ’s Aquaris E4.5, the first smartphone ever to run on Ubuntu operating system, will be sold in a series of flash sales (similar to Xiaomi’s tactics). Each sale will last for a certain period of time.

Canonical, the company behind Ubuntu, said the limited launch is aimed at “avoiding the pain faced by other platforms” that tried to push their handsets to the mass-market too early.

Chris Parrino, Canonical VP of mobile said-

We’re launching in a very different way and I think that’s critical. We can’t replicate the mistakes made by other platforms in recent years that have gone for volume on day one by sticking phones on retail and not really giving any thought to what it takes to launch in a mature and cluttered mobile market.

These flash sales are a part of the strategic launch and will conceive necessary buzz to catch people’s attention towards their newly released operating system. Well, this strategy proved to be a grand success for the Chinese smartphone maker, Xiaomi.

The company already announced BQ as its launch partner in February last year.  A sneak peek of its Ubuntu OS for mobile devices was also staged on a Google Nexus device at Mobile World Congress in February 2013.

Specs part- BQ’s Aquaris E4.5 comes with a 4.5-inch display, 1.3Ghz MediaTek quad-core processor, 1GB RAM, 8GB storage, dual-SIM slots and microSD support.

Ubuntu has already gathered attention in the developers’ community due to its open source nature, and the OS now seems forward to mark its presence in phones, tablets and other smart devices too.

The flash sales will take place over the coming weeks, with the first happening on Monday via bq.com. Other details are yet to be announced and will be available in Europe only. There are no plans for a US or any outside-Europe launch of the phone for now.

IMAGE : Flickr / CC 2.0 / David Junyent


 

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