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Facebook introduces AMBER alerts in news feed of targeted audience to find missing children

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It’s been far too long that Facebook realized as to how massive it’s user base is and an even more massive impact which this facebook generation could have on our society.As a part of that realization, Facebook has announced it’s partnership with National Center for Missing and Exploited Children. This means that there is going to be a start in the AMBER alerts. AMBER alerts will be used to inform people about abducted children who might be in grave danger of being harmed, in their Facebook news feed. The alerts will be placed in specific locations according to the estimated location of the child.

Amber alerts have been around for a long time now. For nearly two decades, millions of AMBER alerts have been sent to cellphones and they are picking up on the technological changes day by day. The alerts on Facebook will not be prompt but they will be descriptive. They’ll have the child’s photo, a small description and a ‘learn more’ link with the post. You’ll be allowed to share these posts too.


Amber alerts may end up on the TV and Radio broadcasts too. The program has been around for nearly 2 decades and is prevalent in all 50 states of the U.S. The NCMEC has stated that more than 720 children have been saved because of these alerts.

Facebook safety manager Emily Vache writes in a blog post,

Our goal is to help get these alerts out quickly to the people who are in the best position to help.


This is a new and a rather noble gesture by Facebook. AMBER alerts should be a part of our daily lives as a reminder of how we, as members of society can help to make it better. Facebook will not send push notifications but there will be notices in your news feed which may last for only 24 hours. Most of us carry powerful computers in our pockets today, this service is a big leap in helping the authorities locate the missing child.

Facebook is targeting it’s user base which is smart but they will provide these alerts to a restricted audience right now as a part of the regular testing phase which come prior a servic.



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