Uber continues to upset local city transportation officials and has commenced its paid offerings in Korea. It seems that despite of countless bans and injunctions, the ride-hailing service stands fearless and will continue to follow what it has been doing over the past few weeks. That’s not something to appreciate though, not in this case.
Uber started its service ‘UberX’ in Seoul, Korea 3 months ago, but offered as a promotional free service. The Seoul Metropolitan Government, on noticing the moves of the company, warned Uber that as soon as the company will start charging its customers, it would flag the service as illegal and slap the drivers with heavy fines, followed by an arrest.
As usual, the warning made no dent on company’s objectives and a paid service has been now operationalised in the city. The company, as warned, will now be charged for violating the Passenger Transport Service. The City Council of Seoul is in the process of even approving a rewarding system that would award 200,000 won ($179) to citizens for reporting Uber drivers.
Uber, defending itself. said-
We think there is collision because Uber is a new concept. We are always ready to open dialogue with the city government of Seoul. According to a third-party survey, 90 percent of our customers support our service. 95 percent of our users also responded that they already have or intend to recommend the service to family and friends. We have such overwhelming support from our customers because UberX is safer than any other mode of transportation in Seoul.
A Seoul Metropolitan Government spokesperson said-
There is growing support for Uber because there is discomfort concerning existing taxi services. But you still have to abide by the nation’s laws, and Uber Korea’s actions instigate illicit activity through its users.
Looks like the ride-sharing company is following a hit and trial method. They initiate their service, lure the customers and continue their operations if not banned, else they move on to some other country and repeat the same. It does sound childish but it’s exactly what the company has been trying to do in every other part of the globe.
We have mailed Uber for comments and will update you as we receive one.