International Business Machines Corp. on Tuesday rose the curtains up on its new Web-Based Email Service, Verse directly challenging the likes of Google, Yahoo and others, who have dominated the E-mail space for over a decade.
The new E-mail service named as IBM “Verse”, is a blend of social-media functions, file sharing and analytics to learn a user’s behavior and predict interactions with coworkers. IBM Verse also includes a built-in personal assistant that can learn from a user’s behavior and draft responses to e-mails based on similar previous interactions.
A number of new innovations such as transforming e-mail content into threads for blogs and social media, viewing the relationships between different employees in an e-mail, muting a chain and searching through attachments, has also been packed up into this service.
Jeff Schick, IBM’s general manager of social solutions, stated-
We came at this from the perspective that this is about changing the game, not just incremental improvements in e-mail.
The company is offering the cloud-based software free to individuals and small businesses with limited mailbox sizes and file sharing. On the other hand, a commercial version will come at a price for business purpose in January 2015.
This popular strategy of free introduction for basic version while selling a more feature-rich version for businesses, has been adopted by major corporations since ages and proved righteous in the direction of providing a major boost. This strategy was a “very, very important dimension of what we wanted to do,” said Jeff Schick, general manager of IBM’s social solutions business. “We wanted to open up the aperture.”
IBM is no newcomer to email services and it has played a prominent role at the company since it acquired Lotus Development Corp. in 1995. IBM’s enterprise mail service, known as Notes, is used by 25,000 companies worldwide and more than 50,000 use IBM’s social platform for businesses. With the introduction of Verse, IBM aims to replace the Window’s popular Outlook. Aided by the Notes software suite, IBM ranks second to Microsoft as a provider of email to business customers, the market research firm IDC says.
Unlike Google, IBM Verse will not share user’s data with advertisers which has always been a point of concern for most users as it breaches security and privacy. You can sign up for the IBM verse here.