Nokia smartphone and mobile phone business acquired by Microsoft in late April for $7.5 billions has now started to move from Nokia.com to Microsoft.com. Lumia series which was once sold under the brand name “Nokia” now has a new home.
Microsoft appears to be moving each country variant of Nokia.com in stages. The UK version completed the process of transition today and a new Microsoft Mobile devices site was launched. When users visit the Nokia.com UK site, they are informed that “Nokia devices and services have moved to a new website” and are urged to “step inside our new home.” The news was tweeted to the world by the Nokia UK team.
It’s the latest in a series of changes that will see Microsoft eventually let go of the Nokia brand altogether, a move that will likely happen once the next set of Lumia phones launch. The US Nokia site is still operating as normal and it’s not clear when the changeover might be made there.
The newly minted Microsoft Mobile devices site is simple in its structure, featuring big images and pages focused on phones and tablets, accessories, apps, and support.
While the Nokia brand is disappearing at Microsoft, it’s not dead altogether. Nokia still exists as a separate company without its phones business. Nokia now focuses on networks, mapping services and technology development and licences.
We may not be the same Nokia of several years ago, but we are here, we are strong, and our brand is very much still alive
says CEO, Nokia.