Amazon.com Inc. reached sky-high with the debut of six new/upgraded devices, including a high-end $199 e-reader called the Kindle Voyage.
Available for pre-order now and shipping in October, it’s selling for $199 and will sit alongside the Paperwhite and a new low-end Kindle — which gives Amazon a full line-up of three touch-screen e-readers (a GSM 3G version will be available for $60 more).
The Voyage is incredibly thin and light. At 7.6mm, it’s the thinnest Kindle yet and only 0.1mm thicker than an iPad Air.
The first thing to note about the Kindle Voyage is the design. Unlike every single Kindle before it, the Voyage has a glass screen, one that’s micro-etched to help diffuse light. Underneath the glass is a next-generation Paperwhite display that packs 300 pixels per inch in a 6-inch panel along with higher contrast.
Other new devices unveiled on Wednesday are a $99 Kindle Fire HD tablet, which includes a smaller, six-inch screen as well as a tablet designed for kids that starts at $149. Amazon also upgraded its 7-inch and 8.9 inch Fire tablets.
Amazon, which entered the hardware sector with the 2007 launch of the Kindle, has adopted a strategy of selling the devices at cost, and it profits when users buy content or goods.
Amazon is adding more software features to its e-reader lineup, including a thing it calls “Word Wise,” which expands out the text to make room for little hints about the meaning of certain words. But the bigger deal is Family Library, which lets family members with different Amazon accounts finally lend each other certain types of content, including ebooks.