Microsoft today announced, via a blog post, that it will be starting the cleaning process of certain “misleading” apps from the Windows store. To start with, some 1500 apps have already been removed.
As a measure too counter fake applications, Microsoft has tweaked its Windows Store app certification requirements as step toward better ensuring that apps are named and described in a way that doesn’t misrepresent their purpose. The changes are :
- Naming – to clearly and accurately reflect the functionality of the app.
- Categories – to ensure apps are categorized according to the app function and purpose.
- Icons – must be differentiated to avoid being mistaken with others.
These revised policies are being applied to all new app submissions and existing app updates for both the Windows and Windows Phone Store. As far as the removal of some 1500 odd apps from the store is concerned, here’s what Microsoft had to say :
Most of the developers behind apps that are found to violate our policies have good intentions and agree to make the necessary changes when notified. Others have been less receptive, causing us to remove more than 1,500 apps as part of this review so far.
Microsoft has also reassured its customers, that if they have paid for any of those 1500 removed apps, then they will get a full refund of their payment from Microsoft.