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Apple and IBM announce “landmark” partnership, aim to conquer enterprise market

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A few hours back, Apple and IBM, one of the largest vendors in their respective field, announced, what “they” call, a “landmark” partnership designed to “redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change.”

To make it easier for you, through this partnership, Apple and IBM will provide support to each other’s markets and will aim to conquer the enterprise market.

IBM, will continue to provide its enterprise services to its clients, but will incorporate, Apple’s design elements, to make the entire user experience for the corporate clients, easier.

As reported by The Verge, IBM will sell iOS devices to corporate clients that come preloaded with enterprise software designed in collaboration with Apple; those apps will become available “starting this fall” with more debuting in 2015.

While talking to <re/code>, Tim Cook quite clearly accepted the fact that enterprise business, is something which is “not in their DNA”. He went on to say :

The kind of deep industry expertise you would need to really transform the enterprise isn’t in our DNA. But it is in IBM’s.

Under this new partnership, Apple will provide user and design interface to IBM’s enterprise services.

As per <re/code>, under the deal, IBM and Apple will develop more than 100 industry-specific applications that will run on the iPhone and iPad, including applications for security, analyzing corporate data and managing the devices themselves.

Apple will add a new class of service to its AppleCare program and support aimed at enterprise customers. IBM will continue to support other wireless operating systems including Google’s Android.

Investors gave a thumbs up to the deal, with Apple’s and IBM’s shares rising by 2% and 1.5% respectively in after-hours trading.


Editor-at-large and co-founder at The Tech Portal. He is a tech enthusiast with interests in new-age technology fields like Ai, Machine Learning, AR/VR, Outer Space and related stuff. Drop him a mail anytime, very reachable.


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